Alright, we all know it’s much more cost effective to get a referral as a customer than it is to get a NEW customer.
It’s kinda like this. Whenever you buy a NEW car, you’re the one taking the hit on depreciation. Whereas, if you buy a good 2-3 year old car, someone else has taken the hit for you.
Same goes for you trying to acquire NEW customers vs. you using the power of referrals from your leads group or even your existing customers.
So here’s the deal. Think like a savvy business owner and act like a marketer. Let your leads group “take your marketing depreciation hit” and return the favor for them.
In the end, you’ll have more moola, more time, and a much more profitable business.