The key to networking is cultivating relationships and sharing ideas, information and resources.
This is a two-part and two-way process: the first part is to listen to what others have to share. Find out their area of expertise and what products and services they have to offer.
The second part is to let people know what you do and why they should come to you to do business. Share your expertise and what you have to offer others – in a clear, assertive way. Your intent here is to set up a “win-win” situation where all parties benefit from the exchange, whether immediately or sometime in the future.