What is a referral? It’s not as simple as it’s sometimes made out to be. Referral marketing is rarely or never part of college curriculum. And, generally speaking, a proper referral usually leads to a lucrative business relationship with a reliable client.
A referral is the opportunity to do business with someone who is in the market to buy your product or service. It’s not a guaranteed sale, but an open door to discuss your business.
Here are six guidelines to follow when giving a referral:
1) Listen for a need from someone you’ve met.
2) Tell the individual that you know someone who can provide that service.
3) If you’ve done business with the member, share your experience.
4) Give out the business card of the person you are referring and ask for the individual’s card.
5) Ask if it’s okay to have the member call.
6) If the answer is yes, fill out a referral slip and give it to the chapter member at the next meeting. But contact the member right away with the referral.