Since business networking involves giving as well as taking, your connections are a vital part of the process. People will only remain connected in productive relationships, so it’s important to have knowledge and contacts of your own. If you have nothing to offer, your network will dry up quickly.
Think about your knowledge and your contacts as your networking “assets.” In your business setting you are daily acquiring information that moves you and your company ahead. You have a unique circle of friends and acquaintances that other people do not normally have contact with. Both of these make you a valuable resource in your business networking group.
Once you’re clear about what you have to offer to others, you will be in a better position to create an exchange that benefits you and the group.