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Once a referral source has given you the name of a person to call, it’s up to you to do the rest. A referral is better than a lead because you can use the name of the referral source to open the door. What more could you hope for? Actually, there is quite a bit […]

LEAD A lead is a contact that may come from any number of sources. This contact is generally not expecting your call. For example, if someone gave an insurance agent a list of people who just bought new homes, that might be considered a good set of leads. Unfortunately, because the prospects are not expecting […]